THE WORLD OF HONGQI

An original.
Since 1958.

A name that means “red flag”.
A story that continues to move forward.

Historic Hongqi sedan

BRAND INTRODUCTION

Chinese heritage.
A global perspective.

Hongqi is a Chinese automotive marque with a history beginning in 1958. Closely associated with ceremonial cars and significant national occasions, it developed a distinctive identity built around presence and formality.

Today, that heritage meets modern automotive design. The brand brings traditional Eastern cultural references together with contemporary technology and a considered passenger experience. Its expanding range includes sedans, SUVs, electric vehicles and luxury travel models.

Official brand story ↗

01 / DESIGN

A recognisable presence

Vertical grille elements, a red central signature and flowing body lines create a family resemblance across many Hongqi models.

02 / CRAFT

A considered experience

Hongqi’s luxury philosophy looks beyond appearance to the relationship between space, comfort and the feeling of travelling.

03 / INNOVATION

An evolving future

Models such as EH7 and EHS7 introduce a newer design direction, while the electric range extends the brand into new forms of mobility.

THE HONGQI TIMELINE

Milestones of a marque.

Explore the chapters that shaped the brand.

Hongqi heritage illustration
1958

The beginning of Hongqi

The first Hongqi sedan appeared in 1958. The CA72 followed, establishing the starting point of a design story that would become closely associated with Chinese ceremonial motoring.

Historical reference: Hongqi Global · History / Brand. Selected archival and contemporary imagery; photographs are illustrative and not a dated record of each milestone.

Discover your Hongqi.

Speak with our team about your next journey.

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